I combine methods from computer science (e.g., image and text mining) with theories from psychology and marketing to study how image design elements affect consumer behavior and decision-making.
Before starting my PhD (joint project of UHasselt and Maastricht University), I worked as a consultant at EY, as an overseas marketing manager (MENA countries) at a large IT company, and as a research project manager (text mining for business schools impact) at Maastricht University SBE.